Founder Story

It
started with
a piece of
paper.

D/R did not start as an app. It started with one question: did I do what I said I was going to do today?

D/R didn't start as an app. It started with a piece of paper.

For years, I tracked my habits, workouts, goals, and commitments by hand. At the start of every month, I would print a sheet and mark off each commitment as I completed it. I was constantly tweaking the format. Adding columns. Changing scoring systems. Experimenting with new ways to visualize progress. I tried spreadsheets. I tried apps. I tried just about every productivity system I could find.

Did I do what I said I was going to do today?

Over time, those paper trackers became part of my life.

The medals on my wall and awards on my shelf tell part of the story. Countless races, endurance events, professional milestones, and recognition throughout my career, including honors I was fortunate to receive during my years at Microsoft.

But the trackers tell the more important story.

They represent thousands of small commitments kept over years. Early morning workouts. Days on the road. Customer meetings. Family responsibilities. Personal goals. The things nobody sees.

The medals and awards were never the goal. They were simply the result.

At the same time, life wasn't slowing down.

I'm a husband, a father of two, and the owner of two energetic dogs. Professionally, I spent more than a decade at Microsoft before joining a startup to learn, build, and challenge myself in new ways.

My work often had me traveling across the country. Airports, hotels, customer meetings, conferences, and events became part of my routine. No matter where I was, the tracker came with me. I'd fold the sheets into my bag, carry them on the road, and keep marking them off every day.

Through every stage of life, one thing remained constant:

The system I used to hold myself accountable.

Over the years, I realized I wasn't looking for another habit tracker.

I wanted a system that reflected how I actually lived. Something that could sit alongside my career, my family, my health, my goals, and the commitments that mattered most.

I wanted a place to see the truth. Not what I intended to do. What I actually did.

So I finally built the system I'd been carrying around in my bag for years.

D/R is the system I wish I had years ago.

A place to track commitments, protect streaks, pursue meaningful goals, and stay accountable, whether you're working on your health, career, faith, family, or something entirely your own.

Because at the end of the day, the question isn't whether you had good intentions.

It's whether you did what you said you would do.

Every day counts.

Frank Mesa
Founder, D/R